Find & book creators
How to find the right creators, check their stats and plan a campaign you can actually measure.
Creator marketplacePrices, reach and audiences in the open — book without a round of quotes.Micro- and nano-influencersFilter by follower tier, engagement rate and audience rather than by fame.ListingBrief once instead of asking twenty times — matching creators apply to you.Payment protectionWhy the money only goes to the creator after approval — and what happens with a refund.Complaints & disputesRevision, case chat and refund when a delivery does not fit the brief.Product samplesSending a product to the creator — value of goods, returns, replacement, offsetting.Find influencersFrom search profile to wishlist — how to find creators whose audience fits you.Hiring influencersFrom request to approval — and which line items end up on the invoice.The basicsWhat influencer marketing is, what types there are and how a collaboration works.StrategyGoal, audience, creator mix and timeline — the building blocks of a campaign you can plan.Writing a briefThe points of a creator brief template — and what else belongs in it for UGC.Contacting creatorsWhat belongs in a request to a creator – and why so many requests go unanswered.Measuring campaignsWhich metric fits which goal – and how to estimate the ROI of a campaign.Checking statsRed flags for bought reach – and what’s behind the “verified numbers” badge.Engagement rateThe formula, its variants for Instagram and TikTok — and how to compare numbers fairly.Creator poolCollect candidates, align with your team and request everyone on the list at once.Tracking & codesA link and a code for each creator – and where attributing sales hits its limits.Long-term partnershipFrom one-off job to brand ambassador – what to agree on and how repeat bookings run smoothly.
General information, not legal or tax advice. Last updated: September 28, 2026