How much do TikTok influencers charge? What a TikTok video really costs

The price of a TikTok video depends less on the follower count than on typical views, the niche and the production effort. On top of that come surcharges if you want to use the video as an ad – for example through the creator's account as a Spark Ad.

Why followers say little about the price on TikTok

TikTok distributes videos mainly by interest, not by followers. A small account can have individual videos with a huge number of views, while a big account may barely reach beyond its own followers with a video. That makes follower count a weaker indicator than on other platforms. More meaningful are the average views of recent videos and how evenly they're spread. A creator whose videos reliably reach a similar audience is more predictable than one with a single viral hit and little reach otherwise.

TikTok creator rates: the main factors

Besides views, several things determine the price. The niche plays a role, because some audiences are especially in demand with brands. Effort counts: a spontaneous talking-to-camera video is something different from a scripted clip with several scenes, editing and effects. Whether the creator appears on camera, whether a product needs to be explained and how many revision rounds are planned all have an effect too. And finally: how in demand is the account right now? Creators who are fully booked quote higher prices.

TikTok video pricing and Spark Ads

Many brands don't just want to see a good TikTok video on the creator's account – they also want to promote it as an ad. On TikTok, that's called Spark Ads: the ad runs through the creator's account and appears under their name, while the brand pays for it. This use goes beyond the regular post and is therefore usually paid for separately, depending on the duration. On creatordeal, this tier is called whitelisting. You pay the ad budget for the promotion separately, directly to TikTok.

TikTok content without posting: UGC

Not every TikTok video has to run on a creator's account. If you need content for your own account or for ads, you can book UGC: the creator produces in the typical TikTok style but doesn't post anything themselves. The price then depends on production and usage rights, not on the creator's reach. For brands that want to test a lot, this is often the more predictable route, because it produces several variations that you run yourself. Both routes can be combined: one post on the creator's account plus additional variations as UGC.

Compare TikTok influencer rates on creatordeal

In the creator search on creatordeal, you select TikTok as the platform and see the creator's net price on every package. The list can be sorted by price and narrowed down with a price range. The profile shows reach, views and engagement rate per channel, with the “verified numbers” badge for connected accounts. You choose the usage rights – organic, paid ads, whitelisting or Full buyout – in the request, each higher tier with its own surcharge set by the creator. Organic use and Full buyout have no time limit; paid ads and whitelisting apply for the booked term. The service fee and VAT appear as separate lines before you pay.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

How much does a TikTok influencer cost?

Each creator sets their own price, depending on typical views, niche and effort. On creatordeal, you see the net price on every TikTok package before you send a request.

How much does a TikTok video from a creator cost?

A simple video usually costs less than one with a script and elaborate editing. Usage rights for ads and Spark Ads are added as a surcharge.

Why aren't TikTok rates based on followers?

Because TikTok distributes videos by interest and views vary widely. The average views of recent videos say more about the value than the follower count.

How much do Spark Ads with a creator cost?

Two items: the surcharge for using the creator's account, depending on the duration, and your own ad budget, which you pay directly to TikTok.

Can I buy TikTok videos without them being posted?

Yes, as UGC. The creator produces the videos, you get the files and run them yourself. The price then depends on production and usage rights.

See TikTok rates side by side

Select TikTok as the platform and sort by price – reach and views are shown right next to it.

View pricing

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