How to make a media kit: what to include and how to keep it current

A media kit is a content creator’s business card for brands: who you are, who you reach, what you offer and what it costs. Traditionally it is a PDF; today it is often a page that keeps itself up to date.

What a media kit is

A media kit sums up everything a brand needs to know about you before a collaboration. It answers the questions that would otherwise go back and forth over several emails: what is your channel about? How big is your audience, and who are these people? Which formats do you offer, and who have you already worked with? The term originally comes from publishing, where magazines showed their advertisers readership numbers and rates. For creators it serves the same purpose. A good media kit saves both sides time and shows that you approach collaborations professionally.

What to include in an influencer media kit

It starts with a short introduction: your name, your topic and what makes you stand out, in two or three sentences. Then come your channels with follower or subscriber count, typical views and engagement rate. The audience matters: age, gender and the top countries of your followers. Add a few strong examples of your work and, if you have them, brands you have worked with. Then your offers, meaning which formats you deliver, with prices if you like. Finally, how to reach you. Anything beyond that tends to make the media kit longer rather than better.

Media kit template: a proven structure

A simple media kit template gets by with a few pages. The first shows you with a good photo, your name, your topic and your channels at a glance. The second contains numbers and audience, ideally laid out clearly rather than as a long text. The third shows work samples and past collaborations. The fourth lists your offers and, if you want, your rates along with your contact details. Keep the design calm and readable so the content stays in the foreground. Include the date your numbers refer to, so the brand knows how current they are.

The problem with the PDF

A media kit as a PDF has a built-in drawback: it goes out of date from the day you send it. Your follower count changes, you have new work samples, your rates go up. But the old version stays in the inboxes of the brands you sent it to. On top of that, brands only partly trust self-reported numbers, because they can’t check where they come from. If you work with a PDF, update it regularly and state the date. Even better is a media kit that lives online and changes along with your profile.

Your media kit on creatordeal: the bio page

On creatordeal your bio page does the job of a media kit. At your own address it shows reach per channel, engagement rate, top countries, age and gender of your audience, work samples and reviews from completed orders. Plus your packages with prices, which you can also hide. If you connect Instagram, TikTok or YouTube, your numbers carry the “verified numbers” badge. When you update your profile, every brand immediately sees the current version, including the one you sent the link to months ago. And a brand can send you a request directly through the page, without creating an account first.

Using a PDF and a live profile together

Some brands and agencies still want a PDF, for example to forward internally. That isn’t a contradiction: you can keep a short media kit as a file and point in it to your bio page, where the current numbers and offers are. That way the brand has something to file away and still always finds the latest version. Make sure both versions match, especially on prices. When something changes, update your profile first and refresh the file when you get the chance. For most requests, the link alone is enough.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

What is a media kit?

An overview for brands with your topic, your channels and numbers, your audience, work samples and offers. It answers the questions that come up before a collaboration.

What should an influencer media kit include?

A short introduction, channels with reach and engagement rate, audience by age, gender and country, work samples, offers and contact details – with prices if you like.

Do I need a media kit template?

A template helps with the structure, but it isn’t necessary. Current numbers, good examples and clear offers matter more.

Can an online profile replace a media kit?

For most requests, yes. On creatordeal your numbers, audience, work samples and prices are on your bio page and always current; you can send a PDF in addition.

Should I put my rates in my media kit?

That’s up to you. Open prices save follow-up questions; on creatordeal you can show them on your bio page or hide them.

Your media kit as a bio page

Numbers, audience, work samples and packages on one page that keeps itself up to date.

Create bio page

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