Instagram Reel pricing: how much an influencer charges per Reel

The price of an Instagram Reel depends on the typical views of the creator’s Reels, their niche, audience and production effort. Reels usually cost more than a Story because they take more work and stay on the profile – and if you want to use them as an ad, you pay extra for usage rights.

Reel, Story or feed post: what you’re actually buying

Instagram has three classic formats that differ in effort and effect. A Story is visible only briefly and mainly reaches existing followers, but it offers a direct link. A feed post with a photo or carousel stays on the profile and works well for products people want to look at closely. A Reel is a short video that Instagram also shows to people who don’t follow the creator. That makes it especially good for reaching new audiences, and it’s usually the most work of the three formats.

What influencers charge per Reel: the factors

For the price of a Reel, the average views of recent Reels count for more than follower count, because Reels get shown well beyond the followers. Then there’s the audience: where is it, how old is it, how actively does it engage? Production effort plays a big role – a quick talking-to-camera video costs less than a Reel with several scenes, locations and editing. Tight deadlines, revision rounds and whether a product needs to be explained in detail also have an impact.

Partnership ads: when the Reel becomes an ad

Many brands want to put paid promotion behind a good Reel. On Instagram, that’s what partnership ads are for: the ad runs through the creator’s account and appears under their name, while the brand pays for it. That’s use beyond the regular post and is therefore usually paid for separately, depending on the duration. On creatordeal this level is called whitelisting. If you’d rather run the Reel as an ad under your own brand name, that’s the paid ads level. You pay the ad budget separately, directly to Instagram.

Buying Instagram Reels without having them posted

Sometimes you don’t need a Reel on a creator’s channel but for your own profile or your ads. Then you book UGC: the creator produces in Reel format but doesn’t publish anything themselves, and you get the file. The price then depends on production and usage rights, not on the creator’s reach. That often makes sense if you want to test several variations or if the content should match your own brand presence. Here too: using it as an ad has to be booked as well.

Checking Reel prices on creatordeal

On creatordeal the price for a Reel is shown right on the creator’s package, as a net amount and before the first message. You choose Instagram as the platform, sort by price or narrow down with a price range, and compare the same creator’s Story, feed and Reel packages side by side. The profile shows reach, views, engagement rate and audience, with the “verified numbers” badge for connected accounts. You choose usage rights in the request, each higher tier with its own surcharge. Organic use and Full buyout have no time limit; paid ads and whitelisting apply for the booked term. The service fee and VAT are listed separately before you pay.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

How much does an influencer charge for an Instagram Reel?

Each creator sets that themselves, depending on typical views, audience and effort. On creatordeal the net price is shown on the creator’s Reel package.

How much do influencers charge per Reel?

There’s no fixed amount: the price depends on typical views, the audience and the effort. That’s why it pays to compare several creators with a similar audience.

Is a Reel more expensive than a Story?

Usually yes, because a Reel takes more work, stays on the profile and also reaches non-followers. A Story is quicker to produce and visible only briefly.

Can I buy Instagram Reels without having them posted?

Yes, as UGC. The creator produces the Reel, you get the file and publish it yourself or use it as an ad – with the right usage rights.

How much does a partnership ad with a creator’s Reel cost?

On top of the Reel comes a surcharge for use through the creator’s account, depending on the duration, plus your own ad budget on Instagram.

Compare Reel prices

Choose Instagram, sort by price and see Story, feed and Reel packages side by side.

View prices

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