US influencers: find and book creators in the United States

The fastest way to find influencers in the US is not to search by fame but by country, language and the audience you want to reach. On creatordeal you filter by exactly that, see the price on every package and book through creatordeal, without going through an agency. You pay in euros, and the money stays protected with creatordeal until you approve the delivery or the review period expires.

US influencer marketing: one market, many audiences

The US is a big market, but not a uniform one. Between the East and West Coast, big city and small town, English- and Spanish-speaking audiences, the differences are often bigger than between two European countries. For creator marketing that means: a high follower count says little as long as you don’t know where the viewers are and what language they speak. So first plan whom you want to reach – an age group, a region, a niche – and then look for creators whose audience fits. Time zones belong in the plan too: coordination works better in writing and with a clear brief than through last-minute calls.

Finding influencers in the US: audience over location

Where a creator lives and where their viewers are isn’t always the same. A creator from Europe can have a large American audience, and a creator from the US can have one spread across the whole world. That’s why the creator search lets you filter by both: the creator’s country and where their audience comes from. The profile shows the viewers’ location, age and gender split, plus reach and engagement rate. If a creator has connected their channels, the numbers come straight from the platform and are marked as “verified numbers.” That way you compare candidates before you write the first message.

US UGC creators for English-language ads

If you run ads for the US market, you need content that sounds like it’s from there: language, tone and everyday life the audience recognizes. UGC is a good fit for this – videos and photos a creator produces for you without posting them themselves. You get the files and run them on your own channels or as ads. With UGC, work samples, language and niche count for more than follower count. It’s important to book the right usage rights along with it: organic use, paid ads, whitelisting or Full buyout. Organic use and Full buyout have no time limit; paid ads and whitelisting apply for the booked term. Each tier appears as its own line in the booking, so nobody has to guess later what was agreed.

Booking US influencers: price, currency, payment

Every creator sets up their own packages and sets their own price. You see it on the package before you send a request; the service fee and VAT appear next to it as separate lines before you pay. Prices are in euros, and you always pay in euros. Visitors from the US also see an approximate dollar amount at the current exchange rate next to the euro price – the euro amount is what counts, and your bank handles the conversion. You pay as soon as the creator has accepted. The money stays with creatordeal until you approve the delivery or the review period expires. If something doesn’t match the brief, you report a problem, and the payout is put on hold until the case is resolved.

Influencer disclosure in the US: ads must be recognizable

In the US too, paid collaborations must be recognizable to the audience as advertising. The federal agency FTC publishes guidelines on this, and they can change. For you as a brand this mainly means: state in the brief that and how the post will be disclosed, and check it when you approve. Most creators know the practice on their platform and in their country, but disclosure still belongs in the order in writing. This article is not legal advice – which requirements apply to your campaign in detail is something to clarify with a professional who knows US law.

One invoice, no matter which country the creator is from

The invoice comes from creatordeal, not from the individual creator – even if you book creators from several countries. That saves you from collecting receipts in different formats, languages and currencies. VAT depends on where your company is based and its status: companies from other EU countries with a valid, verified VAT ID are billed under the reverse charge procedure. For companies outside the EU, VAT is also determined by location and status and appears as its own line in the cart before you pay. How the booking is treated for tax purposes on your side is something to clarify with your tax advisor.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

How do I find influencers in the US?

With filters instead of luck: in the creator search you narrow down by the creator’s country, language and where the audience comes from. On the profile you check audience, reach and engagement rate before you send a request.

How much does it cost to hire influencers in the US?

Each creator sets their own price and shows it on their package. On top come the service fee and VAT, listed separately before you pay; the current rates are on the pricing page.

Can I book UGC creators from the US?

UGC is its own option in the search, and with the country filter you see whether and which creators from the US are currently available to book. You book the usage rights for ads right along with it.

What currency do I pay in?

Always in euros. Anyone visiting the site from the US also sees an approximate amount in dollars; the conversion is done by your bank or card provider.

Is creatordeal an influencer marketplace for the US?

creatordeal is a creator marketplace from Austria that is open internationally. Companies from the US can book here too, and the interface is available in English.

Do influencer ads have to be disclosed in the US?

Yes, paid collaborations must be recognizable to the audience as advertising; the guidelines come from the FTC. Put disclosure in the brief and have the details checked by a professional.

Filter creators by country and audience

Set country, language and target audience and compare prices before you send a request.

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