Brand deals in Europe: working with European brands as a US creator

European brands look for creators from the US when they need English-language content or want to reach the US market. On creatordeal, you set up a profile with fixed-price packages, brands find you through search, and the brand’s money stays with creatordeal until it approves your delivery or the review period expires.

Why European brands book US creators

There are two typical reasons European brands work with creators from the US. The first: they want to sell in the US and need voices the American audience trusts. The second: they need English-language content — such as UGC for ads, product videos or tutorials — that sounds natural. In both cases, raw follower count matters less than whether your audience and your style fit the brand. If you can show where your viewers are and what you have already produced, these brands can size you up quickly and book you.

What European brands expect differently

Many European brands work with detailed briefs and clear approvals. Expect usage rights to be spelled out — where may the content run, for how long, as an ad too? — and ad disclosure and data protection to be taken seriously. Communication is often a bit more formal, and decisions need sign-off within the team. The time difference plays a role too: plan replies and delivery dates so that not every follow-up question costs a whole day. If you read the brief carefully, clear up open points before accepting and deliver on time, you have a good chance of being booked again.

Setting up your profile: packages, prices and verified numbers

On creatordeal, you set up your services as packages — for example a Reel, a TikTok video or a UGC product video — and set your price yourself. You enter prices in euros, because the platform bills in euros. For extended usage rights such as paid ads or whitelisting, you set your own surcharges or exclude individual levels entirely. Connect your channels so your reach and audience appear on your profile as “verified numbers”. Brands then see where your viewers are — for a brand that wants to launch in the US, that is exactly the deciding detail.

How to find brand deals in Europe: search, listings, collaborations

Brands find you through the creator search, where they filter by country, language, niche, reach and audience. So you don’t have to pitch every brand individually. Then there are listings: a brand describes once what should be created, and all creators who match the set audience see the brief and can apply. If the brand accepts your application, it becomes a regular booking. You can also apply for collaborations and connect with brands and agencies. A complete profile in English with good work samples helps you on all three paths.

Getting paid: the money is in place before you start

You only start work once creatordeal has confirmed receipt of the brand’s payment — in the creator area, the booking then shows as “Paid”. The money stays with creatordeal until the brand approves your delivery or the review period expires; then it is paid out. If the brand reports a problem, the payout is held until the case has been settled. Payouts are made in euros. Your bank or the payment provider handles the conversion to dollars; any fees you incur in the process are yours to cover. The brand pays the platform’s service fee on top of your price. creatordeal keeps a commission from your price; you see the amount after commission on the offer.

Setting up verification and your payout account

Before the first payout, creatordeal verifies your identity and residence once. To do this, you upload an official photo ID and a current proof of address in the creator area and enter your tax number. If you operate as a company, you also submit proof of business registration. Then you set up your payout account; which payout methods are available for your country is shown when you set it up in the creator area. It’s best to do both right after signing up — then nothing is left waiting after your first order, and the money can go out right after approval.

Taxes and disclosure: what this article doesn’t replace

How income from collaborations with European brands is taxed depends on your personal situation and the laws of your country of residence. Clarify this with a tax advisor who knows about foreign income. Even for bookings through a European platform: paid collaborations must be recognizable as advertising to your audience — in the US according to the FTC guidelines and, if your post reaches an audience in Europe, also according to the rules there. Some European brands also want a specific disclosure; note it in the brief chat. This article is an overview and replaces neither tax nor legal advice.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

Can US creators work with European brands?

Yes. On creatordeal, you set up a profile with packages, and brands from Europe can find and book you. Billing and payouts are in euros.

How do I get brand deals in Europe?

With a complete profile, clear package prices and connected channels, so brands can find you in search and size you up. On top of that, you apply for listings and collaborations that match your audience.

What currency do I get paid in?

In euros. Your bank or the payment provider handles the conversion to dollars; any fees you incur in the process are yours to cover.

When do I get my money?

After the brand has approved your delivery or the review period has expired. Your account is verified once before the first payout.

Do I have to disclose collaborations with European brands as ads?

Yes, paid collaborations must be recognizable to your audience — in the US according to the FTC guidelines and, if your post reaches an audience in Europe, also according to the rules there. If the brand wants a specific disclosure, note it in the brief.

Do I need to speak a European language?

No, not necessarily. The interface is available in English, and brands that book you for English-language content usually brief you in English too.

Show European brands what you can do

Set up your profile with packages and fixed prices and connect your channels.

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